Traditionally, the purpose of online marketing is to drive more traffic to a website, with the intention of improving conversion rates and sales. However, in the real world, just because a website is getting considerable traffic doesn’t mean that it has a great conversion rate. That’s exactly where conversion rate optimization (CRO) comes in the picture.
The concept of conversion rate optimization (CRO) is all about juicing more from website traffic. Experts agree that higher CRO equate to more revenue, more so because you are trying new strategies and means to get people complete certain actions on the website. This could refer to something as basic as completing a form, or more concrete things like making a purchase.
How is CRO done?
Well, the first obvious step is to hire an agency that specializes in conversion rate optimization, and you have to ask relevant questions about their expertise. In general, CRO is done by optimizing the website, enhancing user experience, focusing on authoritative backlinking, and so on. Your marketing agency will be able to understand and interpret how CRO can be used effectively for your website, and sometimes, it all starts with simple aspects like a website audit.